Noby Noby Boy (のびのびBOY) is a video game for the PlayStation 3 and the iPhone OS by Keita Takahashi of Namco Bandai, creator of the Katamari Damacy series. One of the meanings of "Nobi" is "stretch" in Japanese. The player takes control of a worm-like quadrupedal character referred to as BOY. Using the controller, the left analog stick moves the front of Boy while the right stick controls the back. By moving both ends in opposite directions, the player can stretch Boy's abdomen to great lengths. The player may maneuver Boy around its environment, interacting with stationary objects like houses, or AI-controlled characters such as barnyard animals. (Source: Wikipedia)