"Those words could stand alone as a monument to Wales’ wrongness – a warning for future generations on why we must never heed the advice of a man who calls himself ‘Jimbo’. But the very fact that Wales was invited to opine about the future of news at a major conference despite having no identifiable qualifications to do so compels me to elaborate. If people take his opinion on newspapers seriously enough to ask him to speak on the subject then there’s a terrifying possibility that they’ll take him seriously enough to act on his advice."