I Invented … the Apple Logo
04-Apr-09
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An old interview of Rob Janoff, who create the rainbow Apple logo : "The fruit of his labor: a simple 2-D monochromatic apple, with a healthy bite taken from the right side. Jobs loved the conceit-only he suggested it be more colorful. Janoff’s boss disagreed, insisting the logo be made all black to save on printing costs. But Jobs was resolute, arguing that color was the key to humanizing the company.”
