It’s no great mystery that truly great user interfaces are the ones that are engineered to stay out of the way. ‘Staying out of the way’ means not distracting your users. Rather, good UIs let your users complete goals. The result? A reduction in training and support costs, and happier, satisfied and highly engaged users. When getting started on a new interface, make sure to remember these fundamentals …

In light of the risk of overstretching the concept, featuring too much data, ruining a simple idea, we decided to throw everything out the window and start completely from scratch.