Zero Moment Of Truth. Modern Marketing Strategy and Social Media Marketing eBook from Google. Via @iA

The Internet has changed how we decide what to buy. Today we’re all digital explorers. Marketing has evolved and modern marketing strategies have to evolve with the changing shape of shopping. A Modern Marketing Strategy – Social Media Marketing & ZMOT from Google.

Letterbombing – A subversive way to deliver a message anywhere on Facebook

You and your friends simultaneously leave posts on someone’s Facebook wall. Once you “reserve” a block of posts, change your profile pictures to a letter, spelling out anything you want. Let’s Letterbomb.

Email Reputation Causes Penalties in Google Search Results?

The people on your list who are receiving your emails week after week, but don’t open them or never click on anything, are hurting your reputation. This subscription deadwood isn’t making your business any money because an inactive subscriber doesn’t engage with anything. (…) If some of your subscribers are inactive, you need to purge [...]

WeWantFurniture – Beautiful and affordable furniture in exotic wood.

WeWantFurniture.com.

Minimalist effect in the maximalist market – Project about simplicity trying to find alternate simple versions for some package samples of the international brands.

VISIT LINK: Minimalist effect in the maximalist market – Project about simplicity trying to find alternate simple versions for some package samples of the international brands.

The Anchoring Effect: Your first perception lingers in your mind, affecting later perceptions and decisions

VISIT LINK: The Anchoring Effect: Your first perception lingers in your mind, affecting later perceptions and decisions (tags: psychology economics marketing shopping business anchor anchoring effect perception deal …)

Wikipedia: How could such dating site-style ad with a gory close-up possibly work as an appeal for funds?

The science behind Jimmy's appeal VISIT LINK: Wikipedia: How could such dating site-style ad with a gory close-up possibly work as an appeal for funds? (tags: ads advertising banner campaign data fundraising money marketing JimmyWales internet infographics infographic performance visualization wikipedia datavisualization …)

Google Website Optimizer

Increase conversion rate through A/B and multiple variatons testings VISIT LINK: Google Website Optimizer (tags: analysis analytics blogging business conversion free seo performance optimizer optimization marketing google testing tools usability webdesign web webdev website webtools a/b ab_testing abtesting multivariate split websiteoptimizer …)

What The Fuck Is My Social Media Strategy?

Making it up so you don't have to VISIT LINK: What The Fuck Is My Social Media Strategy? (tags: advertising bullshit business communication fb fun funny generator humor humour internet language marketing media satire social socialmedia socialnetworking strategy twitter web web2.0 wtf buzzwords social-media social-media-strategy socialweb socialmediastrategy …)

Talki – The easiest way to embed a forum

Got a website? Now you can embed a forum just like a YouTube video. VISIT LINK: Talki – The easiest way to embed a forum (tags: apps community discussion embed facebook feedback forum forums google free internet marketing plugin plugins service social socialnetworking software tools web twitter web2.0 webdesign webdev website widget widgets easy talki [...]

How I Ran an Ad on Fox News

Slate ad critic Seth Stevenson tries out a Google service that allows you to run your own commercial on national TV for as little as $100. VISIT LINK: How I Ran an Ad on Fox News (tags: 2010 ad ads advertisement advertising adwords business cool diy google marketing media planning slate television tv video work [...]

iPad-ready – Apple kills the Flash dead horse once again

"iPad features Safari, a mobile web browser that supports the latest web standards — including HTML5, CSS3, and JavaScript. Here are just a few of the sites that take advantage of these web standards to deliver content that looks and functions beautifully on iPad." VISIT LINK: iPad-ready – Apple kills the Flash dead horse once [...]

BlueYourFriends.com – Your friends are keeping a secret. Uncover it.

EXCELLENT use of Facebook Connect in a marketing mashup-ish campaign by Volkswagen. VISIT LINK: BlueYourFriends.com – Your friends are keeping a secret. Uncover it. (tags: ads animation campaign cool facebook design flash inspiration marketing web2.0 cases facebookconnect volkswagen vw …)

Scamville – How games like Farmville trick their users for cash

The real story of the completely unethical way that they are going about achieving that success. In short, for users who won’t pay cash, a wide variety of “offers” are available where they can get in-game currency in exchange for lead gen-type offers. Most of these offers are bad for consumers because it confusingly gets [...]

And Then There Was Salsa (video)

Beautifully made Tostitos ad campaign with a twist, on video sharing site Vimeo.<br /> via @Vic__man VISIT LINK: And Then There Was Salsa (video) (tags: ad ads advertising animation awesome branding commercial cool creative design digital flash food fun inspiration internet marketing movie video videos webdesign doritos motion salsa takeover tostitos …)