Website Optimizer: Start Testing TodayWebsite Optimizer is an easy-to-use tool for testing site content that delivers actionable results. Below are just three of the many benefits that testing brings. Listen to your visitors Testing makes it easy to get direct feedback from your site visitors. Our five minute demo explains how. Increase conversions Testing makes [...]

Google does not use the keywords meta tag in web search ranking About a decade ago, search engines judged pages only on the content of web pages, not any so-called "off-page" factors such as the links pointing to a web page. In those days, keyword meta tags quickly became an area where someone could stuff [...]

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How do I use the geographic target tool to specify my site's target audience? If your site targets users in a particular geographic location, you can use our geographic target tool to provide us with information that will help us determine how your site appears in our country-specific search results, and also improve our search [...]